Database development

Project: Optima contact database

Client:
Optima is a Canadian leader in geomarketing and database marketing.

Challenge:
Optima's goal was to improve their contact management using Act as platform and to build mailing lists for their direct marketing campaigns.

Solution:
Since Act was new to us, we decided to export its database. Using Filemaker Pro, we then eliminated all doubles and irrelevant contacts that were in Optima's database, assigned industry verticals to each contact, replaced erroneous characters and identified contacts with their title. The final step was to build mailing lists according to Optima's criterias and integrate the new database into Act.

NETMAR SOLUTIONS, the internet marketing company!