Client:
Optima is a
leading canadian geomarketing and database marketing firm.
Challenge:
In
order to support their main product' 2003 version, Optima
wanted to develop an advertising campaign that would be seen
on a major canadian marketing magazine website.
Solution:
We
first designed a banner to use on the marketing magazine
website. By clicking on it, visitors were being sent to a
flash animation that we developed and then to a regular web
page where they could see the description of the product. With
this campaign, we achieved a 10% click through! |
