Excite
Excite
website:
|
www.excite.com
|
Audience
reach:
|
3.0%
of US internet users searching on Excite at least once a
month*
|
Search
time/visitor:
|
N/A
|
Monthly
unique visitors:
|
Excite
provides an audience of nearly 5 million monthly unique
visitors.*
|
Search
volume:
|
4.3%
of searches done by US web surfers performed on the Excite
Search Network (Including Excite,
iWon
and MyWay).*
|
Gender:
|
48.5%
female, 51.5% male**
|
Age:
|
69.6%,
18-49
68.2%, 25-54
49.1%, 35-44
33.2%, 18-34
14.1%, 18-24
The median age of Excite visitors is 41.1**
|
Income:
|
64.4%,
$50k+
40.3%, $75k+
23.3%, $100k+
16.7%, $35k-$49,999
The median income of Excite visitors is $75,688.**
|
Marital
status:
|
63.6%
married
35.4% single
8.3% divorced**
|
Household
type:
|
42.8%
have children**
|
Education:
|
53%
have graduated college**
|
Employment:
|
29.3%
proffesional/manegerial**
|
Housing:
|
69.1%
own a residence
19.3% rent a residence**
|
Search/Key
verticals:
|
See:
www.excite.com |
*(comScore
Media Metrix, May 2004)
**(@plan, 2003-2004)
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