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iVillage

iVillage website:
 
www.ivillage.com
 
Audience reach:
 
The iVillage Women's Network reaches 12.9% of the online women population.*
 
Search time/visitor:
 
N/A
 
Median age:
 
37**
 
Average income:
 
84 400$**
 
Marital status:
 
56% are married.**
 
Education:
 
82% have attended/graduated college.**
 
Employment:
 
78% are employed.**
 
Household type:

 

47% have children under 18 living in the household.**
 

*(Source: Media Metrix Women 18+, September 2003, Custom Roll-Up)
**(Source: MRI, Spring 2003)

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