MarketWatch

MarketWatch website:	www.marketwatch.com
Audience reach:	N/A
Search time/visitor:	N/A
Gender:	66.8% male, 33.2% female*
Age:	68.6% within the 25-54 range Average age of 45.6*
Income:	55.6%, $75k average household income. 34.7%, $100k+ average household income. Average household income of $90,725*
Occupation:	37.5% are business decision makers 15.7% ae C-Level Execs, EVP/SVP/VP, or Sr Mgr*
Education:	68.2% of MarketWatch visitors are college or post college graduated*
Online shopping:	83.9% have made an online purchase in the last 6 months.*
Monthly unique visitors:	Over 9 million unique users per month visit MarketWatch.*

*(Source: @plan, Fall 2002)

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