MSN
MSN
website:
|
www.msn.com
|
Audience
reach:
|
27.4%
of US internet users searching on the MSN website at least once
a month.*
|
Search
time/visitor:
|
00:07:39/month
searching on the MSN website.*
|
Search
volume:
|
14.5%
of searches done by US surfers performed on the MSN
website.**
|
Monthly
unique visitors:
|
40,605,000
unique visitors visit the MSN website every month.***
|
Gender:
|
40%
men, 60% women****
|
Age:
|
22%,
25-34****
70%, 25-54****
16%, 55+****
|
Income:
|
62%
have a household income of 50k+ and 36% have a household
income of 75k+****
|
Education:
|
49%
have graduated college or higher****
|
Occupation:
|
7%
are professional/managerial****
|
Marital
status:
|
62%
are married.****
|
Household
type:
|
44%
have children.****
|
| Online
shopping: |
95%
have shopped online in the past 6 months and 83%
have purchased.**** |
*(Nielsen/NetRatings, June
2004)
**(comScore
Media Metrix, May 2004)
***(Nielsen/NetRatings, July
2004)
****(@plan, Summer 2004)
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