USA Today
USA
Today website:
|
www.usatoday.com
|
Audience
reach:
|
N/A
|
Search
time/visitor:
|
N/A
|
Monthly
unique visitors:
|
8.9
million unique readers visit the USA Today website every
month.*
|
Gender:
|
59%
male, 41% female*
|
Age:
|
72%,
25-54
53%, 35-54
26%, 18-34
The median age of the USA Today website visitors is 42.*
|
Income:
|
71%,
$50k+
46%, $75k+
27%, $100k+
The median income of the USA Today website visitors is
$71,366.*
|
Education:
|
61%
of the USA Today website visitors have graduated college.*
|
Marital
status:
|
71%
married.*
|
Occupation:
|
36%,
professional/managerial.*
|
Key
website activity:
|
86%,
Check Weather
79%, Research - Personal
75%, News - General/Political
70%, News - Business/Finance
63%, News - Movie/TV
62%, Research - Work
61%, Research - Products for Purchase
60%, News - Sports
57%, Travel - Plan Leisure Trip
55%, Entertainment
52%, Bills Paid/View
49%, Personal Health Care
48%, News - Technology
43%, Download Software
40%, Investments/Stock Monitoring*
|
*(Source:
Nielsen/NetRatings @plan, Summer 2004)
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